The Ruler

LKNU’s Shop by Personality categories are inspired by the personality archetypes originally proposed by psychologist Carl Jung.

Your combination of confidence, sophistication and articulation has a commanding effect on those around you. As The Ruler, you are a successful individual and this is reflected in your image and personality.

Always classy and striking, your fragrance choices are bold and powerful. Rulers seek perfumes that are rare, luxurious and exclusive. You like to spray as much as you see fit, because you can!

Luxurious and precious natural materials like iris, oud, jasmine, ambergris and saffron are your signature. You wear challenging notes like oud and leather with conviction.

Famous Rulers include: Don Corleone, Julius Caesar, Daenerys Targaryen, Lauren Bacall, Napoleon Bonaparte.